By Lauren Russett
With the amount of extra time many of us are facing, there is no better time than now for professional development. Experts say that to become a better writer, thinker, and creative person, the key is to read more books.
When I graduated high school and moved to Chicago, my love for books started to grow. My interests have always varied based on my mood, but one thing I can’t seem to get enough of are books on professional development. If you aren’t a big reader, I suggest getting the audiobook versions of these and listening to them whenever you can.
Contagious: Why Things Catch On by Jonah Berger
The Business of Persuasion by Harold Burson
The Art of Crisis Leadership by Rob Weinhold with Kevin Coherd
Building a Story Brand by Donald Miller
Confessions of an Advertising Man by David Ogilvy
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset by Daniel Diermeier
Thank you for Smoking by Christopher Buckley
Thinking Fast and Slow by Daniel Kahneman
You can download the printable version of this list here.
I also suggest taking the time everyday to read (at least the headlines) from national and local media outlets. As PR professionals, it's important to be up to date with the things that are happening in the world, this includes the things that are going on with the brands around the world. Also, be sure to keep up with industry related news from outlets like PRWeek, Cision’s PR Newswire, Culpwrit, PRNews.
I created a Goodreads group open to everyone with the list of books. I will keep adding books that I think might be of interest to PRSSA members, but this is also a place for you to share your recommendations with everyone. Feel free to add your favorite books (PR related or not) that you think everyone should read!
If you read any of the books above, make sure to share with us @depaulprssa