About the Agencies
Get to know the agencies presenting at PRogress Report!
Branding Workshop with Nina Abnee
Is your resume boring? Your LinkedIn profile ordinary? In this workshop we will go through the process you would use to create a brand positioning, only the brand is you. At the end of the hour, you will be well on your way to communicating your unique and authentic self, including a resume and LinkedIn profile that reflects your personality. This is your press release, let's make it newsworthy.
Nina Abnee is founder of Eyes Forward, a coaching consultancy, and Professional in Residence for DePaul’s PR and Advertising program. Before joining the DePaul faculty she was Chief Client Officer for Leo Burnett.
FINN Partners is one of the fastest-growing global independent agencies. With dedicated employees across the globe, we are ONE FINN, united by a shared vision, unwavering values, and a relentless commitment to driving positive change, for our people, our clients, and our world. This session will focus on some growing areas at FINN Partners which include Global Sustainability & Social Impact, Technology, and Influencer programs. The team will share information on this practice areas along with a case study showcasing their work on Sprout Social. The team will also provide an overview on Midwest and agency-wide accounts and will give an overview on agency life, FINN history, and how they are continually adapting to a more flexible work culture.
This session will give you a taste of the many opportunities at Edelman and how their work has been helping clients of all types navigate the pandemic. Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Their 6,000 people in more than 60 offices deliver communications strategies that give their clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. They develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture, and spark movements. Since their founding in 1952, they have remained an independent, family-run company that uses their profits to strengthen their business, provide employees with opportunities to grow, advance their industry, and serve as a responsible citizen of the world. Every day, they strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
This session will give you an overview of the work Porter Novelli does to help clients build relationships that lead to strong, sustainable and robust reputations. Porter Novelli is a global purpose communication consultancy born from the idea that the art of communication can advance society. Nearly 50 years ago, they opened their doors – and people’s eyes and minds – for brands driven to make a positive impact. Today, Porter Novelli believes that organizations must find, live and tell their purpose in order to thrive. Those companies will motivate action, secure loyalty, and encourage advocacy — all in service to a healthier bottom line. Porter Novelli is a part of the Omnicom Public Relations Group.
The Walker Sands breakout session, led by PR experts Marissa Pasillas and Sydney Kelly, will focus on the exciting opportunities in B2B public relations and how the industry has evolved throughout the pandemic. WalkerSands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. With offices in Chicago, San Francisco, Seattle, Boston and Atlanta, Walker Sands is a nine-time Inc.5000 Fastest-Growing Company honoree and has been named the best place to work by Built In, Chicago Tribune and Crain’s Chicago.
In this session, students will get an insider’s look at the workings of Weber Shandwick, a global communications leader. Team members from several departments will share examples and experiences from the past two years and talk about what new PR pros can expect in the future. Weber Shandwick delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, the company has won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age's Best Places to Work in 2019 and was the only PR firm designated an Ad Age A-List Agency Standout in 2017, 2018, and 2020. Weber Shandwick was also honored as Provoke Global Agency of the Decade in 2020. and earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. In 2021, Weber Shandwick was named agency of the year at the 2021 PRWeek Purpose Awards for a second consecutive year. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas. For more information, visit http://www.webershandwick.com
Do you love it all? The Zeno session will highlight the multi-faceted nature of PR work today; we will hear from team members from across the organization about the integrated services and solutions that drive clients’ business and win awards. Zeno Group is a fiercely independent and global, integrated communications agency, born from PR. They bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by their ‘Fearless Pursuit of the Unexpected,’ they push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year, and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
This session will showcase Ogilvy's exciting work across a variety of industries including sports and gaming, creative consumer communications, and influencer relations: what does the future look like for students interested in those industries? Ogilvy PR is a modern, global creative communications agency that partners with brands and businesses to drive value and growth. We build brands, protect reputations and earn attention and influence through creative storytelling informed by data, and fueled by technology. We provide strategic public relations counsel to a variety of clients across brand marketing, corporate, healthcare, technology, public affairs, sports marketing, and social change. With 126 offices in 88 countries around the world, Ogilvy’s proven ability to design and deliver successful programs, find creative solutions to challenging assignments and exceed client expectations has earned them a reputation as a valued partner and industry leader.
Mekky Media Relations, Inc. is a boutique public relations agency dedicated to delivering powerful publicity for a diverse roster of business and nonprofit clients in Chicago and beyond. Michelle Mekky, a veteran, award-winning broadcast journalist, and PR executive, launched the agency in 2016, to provide clients with PR strategy, media relations, media training, event promotion, social media strategy and influencer outreach. The agency, which emphasizes personal attention and creative storytelling, has been widely recognized for its tremendous growth and success in its first five years. Honors have included a 2020 PR News Top 100 Agency Elite Award, a 2020 Bronze Stevie Award for PR Agency of the Year in the American Business Awards, a 2020 National Bulldog PR Award, and Publicity Club of Chicago Gold and Silver Trumpet Awards. Founder and president Michelle Mekky won a 2018 Bronze Stevie Award for Women in Business, in the Entrepreneur of the Year category, and was named a 2019 Crain’s Chicago Business Notable Entrepreneur. Based in Chicago, Mekky Media has a team of more than 10 PR professionals who come from top firms and leading media outlets. To learn more, visit www.MekkyMedia.com.
This workshop will focus on Golin’s work in Healthcare PR, including the unique communication challenges presented during a pandemic. Golin is a global, proudly progressive public relations agency – they earn attention for brands. Their approach aligns earned-first, data-driven creative with the customer journey, to build relevance and deliver maximum impact for their clients. Last year, Golin was named one of Chicago Tribune’s Top Workplaces of 2021. For more information, visit www.golin.com.
Public Communications Inc.
This session will introduce students to the varied work of Public Communications Inc. (PCI). It will explain the core differences of in-house vs agency work along with PCI’s specialties in healthcare, nonprofit and conservation. PCI is a national communications and marketing agency with strong purpose – to make a positive difference for their clients and community. The experienced team members at PCI develop and execute strategic, data-driven campaigns that make authentic connections with audiences and drive real-world success for clients and their causes and businesses. An award-winning, independent, certified Women-Business Enterprise (WBE) and LGBT Business Enterprise® (LGBTBE), PCI’s team thinks and acts quickly, nimbly and strategically to shape the big ideas and results for their clients. www.pcipr.com.