Internships are an important part of any student’s professional development. Luckily, PR internships are everyone for DePaul students since Chicago is our campus. Receiving tips and tricks from past DePaul PRSSA panel at this past PRSSA meeting came at just the right time as internship season is right around the corner.
MaLeah Peterson from Weber Shandwick, Maureen Ray from Ketchum, Marissa Russmann from Filament Brands and Marisa Coulter from BMO Harris Bank volunteered their time to give advice and share their experiences. From in-house corporate communications to life at a big agency, it was valuable to bring together different perspective regarding the fast-paced public relations industry.
This week’s meeting was set up in a Q&A format. Students were given the opportunity to ask for interview and resume tips as well as learn about the importance of networking. All panelists talked about how they formed relationships with professors and employers, which helped all of them get interviews, eventually leading to internships and then jobs after graduation.
The stress and pressure students might feel to find that next internship can sometimes get overwhelming. Coulter said to always do your homework on the company’s mission and values before the interview. Look up the information about the company on Glassdoor and see what aligns.
It is from here that you can start to customize your resume to fit the role at the company you are applying to. Ray recommended that resumes should show results and be completely error free. Recruiters like when you back up what you have done in the past with facts and quantifiable data.
Going to school in a city as large as Chicago means there are countless internship opportunities. Creating a stellar resume, having a great interview, sending a timely follow up email and landing the internship is a process that does not always have an ideal outcome. Staying positive and using your resources is one of the best ways to improve for next time.
PRSSA offers a network of PR professionals who are willing to help. Peterson, Ray, Russman and Coulter are all PRSSA alumnae and said having that membership on a resume shows initiative to employers.