Tim Schellhardt on 14 ways to improve your writing

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By Tim Schellhardt, Edelman  Looking for more ways to improve your wiring and ultimately ace the agency writing test? Tim Schellhardt, Senior Vice President at Edelman outlines 14 ways students can become better writers. 1.       Read the assignment carefully.  If a pitch is about a national company offering an impoverished school art funds and you’re asked to […]

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Why does writing matter? Chicago pros and recent grads offer practical tips

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By Jenna Chambers Let’s eat grandma. No. Let’s eat, grandma. Writing matters because you don’t want someone reading your writing to think that you are conspiring to eat your grandma. A simple comma makes that evident. But more importantly, writing is a fundamental skill that is crucial in being able to clearly and effectively communicates […]

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Gatorade + FleishmanHillard: An Inside Look into the Agency Client Dynamic

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By Grant Myatt   DePaul PRSSA kicked off our winter quarter with an exciting case study presentation showing how PR played an important role in Gatorade’s integrated campaign for the retirement of Derek Jeter. Molly Carter (Senior Director, Consumer Engagement at Gatorade) and Tracy Hollywood (Senior Vice President and Partner, FleishmanHIllard) presented this example showing […]